ThoughtCorp is an independent Information Technology marketing and interactive consulting firm, which established its brand in 2001. Our unique combination of Information Technology and Marketing skills enables us to use various electronic channels as a vehicle for communicating and transacting with end users – be they consumers (B2C), employees (B2E) or businesses (B2B).  Our clients benefit from this approach by realizing a return on investment, maximizing brand value and ensuring customer satisfaction.

 

ThoughtCorp adopts the philosophy of user-centricity and places the user at the core of all applications.  A user-centred design ensures that user needs, behaviour and environment can fit comfortably with the business processes and transaction systems that surround it. User acceptance translates into increased response rates, and therefore greater returns. This means the success of the system can be measured in hard business terms – return on investment or response rates.

 

Most electronic solutions take into account the business objectives, strategy, creative and technology, but to a greater or lesser extent often disregard the user. ThoughtCorp by no means undermines the importance of the Creative, the Strategy and the Technology, but, importantly, it identifies the impact all 3 factors have on the user, and applies the necessary expertise to ensure the three elements function effectively together with the user, as the central component driving the required solutions.