"There aren't many tools out there which integrate website and email publishing, and audience profiling: it's an excellent tool for any of these areas, let alone all three." Jon Bishop, Head of Visual Communications at Netcare
The comprehensive Ensight eMarketing Suite is a holistic, multi-channel emarketing platform. Ensight equips you with a range of powerful, integrated tools that enable you to learn more about, understand better and communicate more effectively with your customers and stakeholders through a variety of online and mobile media. Ensight encompasses every stage of the online marketing lifecycle, from building and managing websites, collecting and segmenting customer data, to serving personalised messages via email and SMS to your target audiences.
The four essential elements of emarketing The Ensight eMarketing Suite consists of the following four complimentary components:
Content Management - promote your message simply and effortlessly
build websites and mobi sites and update content with ease
no formatting constraints, no predefined layouts and no hard-to-learn interfaces
build forms for competitions, surveys and polls within minutes
track and analyse site usage patterns
Message Management - profit from consistent online and mobile communication
flexible and robust communications engine
incorporates both email and SMS marketing capabilities
create, deliver and track personalised communications within minutes
manage and monitor all of your communications through one central interface
deliver bulk email and SMS at high speed and at a fraction of the usual cost
Profiling and analytics - optimise initiatives through a deeper understanding of customer behaviour
seamlessly integrated web analytics and tracking system
track and measure all online activity and behaviour with a high level of precision
capture non-invasive, permissible data
understand and anticipate site visitors and customers
optimise your future initiatives
Personalisation - reach the right audience, with the right message, at the right time
segment customers and prospects into distinct groups
serve appropriate, personalised content to target audiences
engage with customers in meaningful, personalised, two-way communication
develop integrity and build trust
track and gauge individual recipient responses to content and messages sent out
