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Absa
The new Absa website was launched in May 2005. Although Absa managed all development themselves, ThoughtCorp was responsible for the complete user requirements definition, user interface design, and content requirements definition. ThoughtCorp also conducted extensive focus group research and e-mail surveys to define the most appropriate, user-friendly design and navigation. ThoughtCorp continue to provide usability and design services to Absa for various additional web developments such as the Absa Intranet and Absa Internet Banking.
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