In March 2007 ThoughtCorp launched the all new Clover website. The launch of the website supports Clover's intention to rejuvenate the overall image of Clover among consumers, customers and staff. Strong emphasis was placed on brand building, as well as the introduction of Clover Lifestyle (through emphasis on health-based content and functionality). ThoughtCorp delivered the complete website within 7 weeks, including the full analysis, design and delivery phase. The deliverable was based on the Ensight content and profile management platform, giving Clover full control over the complete e-Marketing cycle, including publishing, profiling, personalisation and communication.

Go to www.clover.co.za for a closer look.