ThoughtCorp developed the online strategy for the Jack Daniels music mixer, which won a Gold Loerie at the 2006 Loerie Awards. The purpose of the strategy was to position the Jack Daniels brand as a fun and innovative experience in the minds of its consumers. The strategy developed by ThoughtCorp included the planning and conceptualisation of the music mixer, which was then briefed into the design team. The music mixer allows users to create their own rock & roll music songs within the website, and share music with a registered online community.

 

Go to www.jdstudiono7.com for a closer look.