Bandag recently celebrated their revamped look, logo and vision for the future, with a brand-new website. Bandag’s new tagline is Built for Better, and Thoughtcorp’s website design and development aimed to align with this theme.
Bandag is a major player in the retread market and is the largest independent tyre retreading franchise network in Southern Africa. The Bandag/BTS conference, held at the picturesque Legend Golf and Safari Resort, saw Bandag Southern Africa unveil its new branding, in keeping with its global alignment.
Thoughtcorp assisted by creating a brand-new and responsive website for Bandag using WordPress CMS. The contemporary design is eye-catching and created to align with Bandag’s new and modern look and logo. Moving forward, Bandag’s website is simple, to the point, direct and refreshed. The new branding focuses on Sustainability, Reliability and Profitability. Sustainability for the environment, Reliability of its products and services, and Profitability for its customers.
Bandag has positioned the brand as forward-thinking, with a focus on innovation, when they also unveiled cutting-edge new products and services available to their customers. In keeping with this theme, Thoughtcorp aimed to create a website that emphasises this focus on digital innovation.
The rebranding is more than just about the brand name or logo; it’s a nod to the future.
To view the newly designed website, click here.