THE BEST WAY TO BUILD YOUR ONLINE STORE

Layout

• Our e-commerce stores are “responsive”, meaning the store adapts its layout automatically for an optimal view regardless of whether the user is on a laptop, tablet or mobile device.
• The layout of the store is flexible, accommodating client requirements together with best practice in terms of optimizing conversions.

Products

• Products can be organized by a flexible range of categories and sub categories.
• Add multiple images for each product, allowing the user to view the product from different angles.
• The variation feature allows products to be set up with different variations e.g. size or colour.
• Our solution allows for physical products that require delivery or digital products that can be downloaded from the store.
• To maximize cross and up sell opportunities, the solution includes featured products, recently viewed products, related products and other customizable additional product features.
• The gift card function allows users to purchase gift cards for utilization online or in store.
• Product inventory can be managed from the online store, or a data transfer between the web store and back end systems.
• The product administrator dashboard give real time view of sales.

Pricing

• We offer a wide variety of pricing features allowing the administrator to easily set prices for products.
• We include standard pricing and on sale (was / now) pricing, as well as more complex pricing options such as “buy 1 / get 1 free” or “buy 2 / get 20% of the 3rd” etc.
• Our store allows for coupons and discount vouchers

Delivery

• We offer the ability to set up simple or complex delivery pricing structures based on region, size, weight or other required variables.
• Delivery fees can also be calculated on the size of the purchase e.g. “Free delivery for orders over R1000”.
• Our address auto-complete feature, powered by Google Maps, makes form completion easier and minimizes user errors in delivery address.

Cards and Payment

• Minimise abandoned shopping carts with our flexible forms and encourage customer loyalty by enabling the “create account at checkout” feature.
• Our solution integrates with a number of 3rd party payment gateways for secure online payment.
• We also offer on-site secure payment facilities utilizing our clients own secure certificate.
• We can accommodate payment by credit card, direct transfer and PayPal.

Customer Management

• We offer a variety of features that allow the collection and categorization of user information, to be used for on and offline marketing campaigns and lead nurturing.
• The profile or account function is designed to display different products and pricing to different customers or groups.

e-Commerce Optimisation

• The A/B testing feature allows the administrator to test different versions of pages, banners or copy, to determine which variation produces the best results.
• The abandoned shopping cart function automatically invites or reminds users who have not completed orders to return and complete the purchase.
• Our e-commerce store is SEO friendly and has all the functionality required to optimize the site for search engines.
• Google Analytics is installed on our online stores, enabling analysis of user and site activity.
• Heat mapping tools are also available for a more in depth analysis of what users are doing on the site.